Word: reaching
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Peter French, in his 1963 book “The Long Reach: A Report on Harvard Today,” said that “rather than ‘dating,’ Harvard boys and Radcliffe girls much more commonly study together, call each other on the phone right after breakfast, go to class together, and eat together...
...significant overcrowding in the Houses, as doubles became triples or quads and meal lines grew longer and longer. As more and more young men sought a Harvard education, the College eschewed slowing its growth and instead embarked upon a years-long fundraising campaign of unprecedented reach and complexity...
...PHC’s fundraising efforts consisted of much more than letters and phone calls. Indeed, it became a sustained multimedia promotional campaign that sought to reach Harvard alumni all over the country though publications, lavish dinners, and the radio and television airwaves...
...Harvard buildings. “Clearly in terms of graduate students who didn’t live in dormitories, faculty and the greater community the original system properly engineered was not available,” Malone says. “By switching to FM we immediately extended the geographic reach of the station...
This was an important consideration for WHRB which, although non-profit, needed to cover operating expenses. “When you reach more people, the advertising rates increase, as do the breadth and range of potential advertisers,” says John R. Menninger ’57, the station’s chief engineer at the time. In 1956 WHRB President Geoffrey M. Kalmus ’56 told The Crimson that WHRB might soon make the switch...