Word: randomizations
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Grosset & Dunlap was not bought by a syndicate composed of Random House, Book-of-the-Month Club and Harper, but by a syndicate composed of those three pub lishers plus Scribner and Little, Brown...
Actually, a random sampling of opinion "directly from the voters" is highly untrustworthy. Accurate results can be obtained only by applying an elaborate series of checks and balances concerning types of voters, voting habits, etc. His polls, explained Dr. Gallup, depend on "at least twelve important adjustments for their accuracy." In this complex mathematical calculation, involving such unknown quantities as election-day weather, the only sin of which Pollster Gallup appeared guilty was that he may have used his Xs to bring down Roosevelt's vote and failed to recognize other X factors which would bring it up again...
...margins. And keen competition in the cheap-book field has been further assured this year by Multimillionaire Marshall Field's purchase of Simon & Schuster (including a 49% interest in Pocket Books), countered by the purchase of the old reprint house of Grosset & Dunlap by a syndicate composed of Random House, Book-of-the-Month Club, and Harper & Bros...
Postwar U.S. readers may get not only more and cheaper books but better ones. Wrote Publisher Bennett Cerf (Random House) in the New York Post last fortnight: "The creation of a great reprint and chain-store market simply means that a deserving book will earn far more than it ever did before. The added bait may even dim the siren song of Hollywood in young authors' ears and persuade them to concentrate, as they did long, long ago, on making their every book the very best that they know, how to write...
...year's best buy in art books went on sale last week. It is Masterpieces of Painting from the National Gallery of Art (distributed by Random House; $6.50), an outsized (11-by-15-in., 5-lb.) volume containing 85 excellent color reproductions, ranging from a 13th-Century Byzantine Madonna and Child to Paul Cézanne's 19th-Century Still Life. Paired off with each picture are such superior selections from world literature as Nathaniel Hawthorne on Fra Angelico, Walter Pater on Botticelli, William Blake on William Blake...