Word: randomizations
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C.A.B., organized by radio advertisers in 1929, early hired pioneer market researcher Archibald M. Crossley* to measure the unseen audience. In up to 81 U.S. cities for 16 years, Crossley aides thumbed through telephone directories, called subscribers at random, asked them what program, if any, they were listening to. By this method, C.A.B. tried to estimate the number of telephone subscribers tuned in to any show. No attempt was made to learn what they thought of the broadcast. The fact of listening was enough. Soon, "Crossleys" were used as defense for programs good & bad. But even top stars like Jack...
...Short Stories of Henry James (644 pp.) -Selected by Clifton Fadiman-Random House...
...AUTOBIOGRAPHY (310 pp.)-George R. Stewarf-Random House...
...patients range from $5 to $50 an hour. The average treatment (an hour a day, five days a week) takes 18 months, costs $1,500 (the Chicago Institute) to $5,000 (Park Avenue). Orthodox analysts spend most of their time listening, let the patient gradually unveil his subconscious through random talk and dreams. Eventually his repressed fears and feelings of guilt are supposed to come to the surface. Exposure of the hidden difficulty to the patient helps him find a remedy and relieves him of his anxiety and physical symptoms of illness. There are no solid statistics on "cures." Reasons...
KEEP IT CRISP (272 pp.)-S. J. Perelman-Random House...