Word: rambler
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Ordering moved so briskly for American Motors' Rambler (72,566 firm orders from dealers v. 35,607 at the same time in 1957) that President George Romney again boosted his sales predictions-from 252,000 to 300,000. He advertised the 100-in. wheel base Rambler American for a factory list price...
...down the front end and the rear bustle. "Everybody likes the pictures," said Salesman Jim Hockney of Manhattan's Studebaker-Packard Salon Inc. "We have orders, with deposits, for 40 cars-which is just 39 more than we had last year at this time." The new American Motors Rambler is almost the same as the '58 model, which rang up a company-saving 171,000 sales. American expects '59 sales to climb to 252,000, and many dealers are already well ahead of last year...
SMALL STATION WAGON will roll out from American Motors this fall with same 100-in. wheelbase as smallest Rambler. Wagon will be about 3 ft. shorter than most other models. Price: roughly...
Still unnamed, it will be the smallest U.S.-built auto on the road: almost 3 ft. shorter (175¼ in. overall) than any Big Three car, 3 in. shorter than American Motors' Rambler, which has sold 104,677 cars this year. For customer appeal its design will have "a hint" of this year's Hawk sports car in its styling. For variety S.-P.'s "Model X" will come in four body styles, have a choice of V-8 or six-cylinder engines. Said President Harold Churchill: "I'm happy to see the Big Three coming...
...Ford 961,236 1,655,068 1,468,734 1,451,157 Plymouth 399,236 662,824 526,852 672,130 Oldsmobile 296,369 384,392 485,459 583,181 Buick 241,908 405,086 572,024 738,814 Pontiac 217,282 334,041 405,730 554,090 Rambler 162,182 84,699 66,573 81,237 Dodge 138,166 281,359 233,686 273,286 Mercury 128,270 286,163 327,943 329,808 Cadillac 121,083 146,840 154,631 140,778 Edsel 60,754 Chrysler 60,601 115,858 120,721 147,605 De Soto...