Word: rainbow
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...books. In its brief span on the air (since Sept. 26), Pot o' Gold has handed out $20,000 to stay-at-homes from Massachusetts to California, has almost tripled its audience to a hopeful 15,000,000 or so. Despite the enormous odds against winning, some ardent rainbow-chasers do no telephoning while Pot o' Gold is on the air (to avoid busy signals). Many who venture out during the program prudently leave someone at home by the phone, just in case. And many telephone subscribers who previously had unlisted phones now have their names listed...
...belief they were lotteries-and from cinema exhibitors who were losing customers on Tuesday nights. Last week FCC did something drastic-sounding about Pot o' Gold: handed the whole file of complaints over to the Department of Justice, got the G-Men started on the radio rainbow's trail...
Included in the herbarium are some 15,000 different species of this rare flower, representing all the colors of the rainbow; some with leaves, others without; and some that grow and blossom underground. A majority of the flowers grew on rocks and in trees, but there are some non-wild and common orchids of the type worn in this country...
...natural radio retort to cinema's screeno, bingo, bank night, etc. But cinemanagers hate to have their potential customers stay home in the evening. Last month astute, 50-year-old Manager Bob Livingston of the Lincoln, Neb. Capitol tried a remedy for the lure of one radio rainbow: $1,000 to anyone sitting in his theatre instead of at home Tuesday nights when Pot o' Gold's $1,000 telephone call comes. Odds against his losing: about 50,000-to-1. Last week the Capitol still had its original bait, had won back most of its Tuesday...
Ruby Newman will appear in person with his Rainbow Room Orchestra to provide the music for dancing. In addition, Sandy Sandiford, the new hi-de-he man from Harlem, will be there to provide some hot music...