Word: radiguet
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Dates: during 2000-2009
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...company, which made its money with disposable pens and lighters. It hopes to benefit as much from rivals' marketing as its own. The company is initially producing the razors in Greece and ceo Bich says the biggest short-term risk is not keeping up with demand. Stéphane Radiguet of Deutsche Bank says Comfort 3 is crucial for improving Bic's profit margins. "It needs to work," he says...