Word: pyrethrum
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Dates: during 1950-1959
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...Consumers Research to become the best-known tester of consumer products in the U.S. Paying himself a starting salary of $10 a week, Kallet and five technicians issued monthly Consumer Reports, advised readers how to save money on everything from tooth paste (use precipitated chalk) to fly spray (mix pyrethrum powder and kerosene). By this year 900,000 subscribers were paying $5 a year for the reports, and the Union had 75 part-time shoppers in 50 cities, a headquarters staff of 175, an automobile laboratory in Connecticut, a textile laboratory in Massachusetts...
...Years in 50. Blundell arrived in Kenya 19 years ago as a farm apprentice. He carved out a farm from the virgin bush, and now owns 1,200 acres of asparagus, pyrethrum (a plant from which insecticides are made) and dairy-cattle country in the lush Subukia valley. In World War II, he molded a pioneer battalion of brawny East African tribesmen into a crack combat unit, led them through the Ethiopian campaign. Blundell's business connections (breweries, newspapers, canneries) and his bluff man-to-man likableness soon won him the job of leader of the white settlers...