Word: pursuits
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Dates: during 1950-1959
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...TIME Researcher Jean Franklin, gathering material for the cover story was also an experiment in the rites of beauty. She happily underwent two hair stylings, a permanent, a luxurious facial, was sprayed, splashed and anointed with cosmetics by almost everyone. For the story of the U.S. woman's pursuit of beauty, see BUSINESS, The Pink Jungle...
Never before in history has the pursuit of beauty, health and youth been so single-minded as it is in the U.S. today. Science has added more years to people's lives; U.S. women are determined to add more life to their years...
Spurring on the pursuit...
...Recession. The beauty industry fears no recession, for a woman will give up food before her pursuit of beauty-and often because of it. The U.S. spent an estimated $4 billion on beauty aids and services in 1957. Sales of toilet preparations-heart of the beauty business-amounted to $1.4 billion in 1957, up 8.3% from the year before and almost double ten years ago. In 1958 the industry expects to have the best year in its history...
...editorial entitled "Taking Stock," the CRIMSON noted that the "activities of the New York stock market in the past week have doubtless lent force to the opinions of the more austere European critics who have so often blamed this country for the lack of the continental finesse in the pursuit of this world's goods...