Word: puritans
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Dates: during 1980-1980
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...Harvard-trained lawyer, started out in public life as a Rockefeller Republican, serving in the California legislature and as Republican state chairman. Once Reagan tapped him to become California's director of finance in 1968, he displayed an other side of his nature: what he has called a "puritan" insistence on balanced budgets and less government spending...
...conducted business, feuded, made love and even held wedding banquets in their tubs with the guests half-submerged in the water." Rudofsky also frowns on the chlorination, artificial scents and hygienic filters favored by contemporary communal splashers. Says he: "Americans have a long way to go in overcoming the Puritan disgrace over a simple convivial bath combining hot water, naked bodies and good food...
...stir. Says the designer, who plans to shoot another series of Shields ads soon: "I never thought that people would be offended. I'm shocked that there has been such controversy." But it is no secret on Seventh Avenue that Marketing Whiz Warren Hirsh resigned as president of Puritan Fashions, which peddles the Klein jeans under license, after a battle with Klein about the propriety of the Shields ads. When Klein started advertising his Puritan jeans only this summer, Hirsh had already made Gloria Vanderbilt denims famous for another company under such slogans as OUR BOTTOMS ARE TOPS...
Evidently, sex sells. Puritan Fashions reports that sales of Klein jeans have risen so far this year to $110 million, up from $65 million in 1979. The company predicts that its fancy denims will bring in $200 million next year. But some admen fear that too much suggestive promotion may boomerang on the products being sold...
...extraordinarily allusive imagination: forever unpicking its objects, forever recombining them. As the poet-critic Carter Ratcliff remarks at the opening of his brilliant catalogue essay on Cornell as a puritan, he was "a virtuoso of fragments, a maestro of absences. Each of his objects ... is the emblem of a presence too elusive or too vast to be enclosed in a box." The extreme examples of this were, perhaps, Cornell's cosmogonies-the "Soap Bubble Sets," made in the '40s and early '50s. The metaphor on which they rely is simple, even banal: a likeness between soap bubbles...