Word: prolink
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RECREATION SPOTS Major corporations have sponsored sports tournaments and entire sports stadiums. Taking this trend to the micro level, they can now sponsor individual holes on a golf course. ProLink, a company based in Tempe, Ariz., has mounted screens in 21,960 golf carts on 305 public and private courses around the country. Using GPS technology, the screens display static ads for the sponsoring company as a golfer approaches the tee box of a particular hole, as well as distances and tips on how to play the hole. One hopes that a clothing company will soon provide style tips...