Word: professore
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...When you touch something, you instantly feel more of a connection to it," says Suzanne Shu, a marketing professor at UCLA's Anderson School of Management and co-author of the study. "That connection stirs up an emotional reaction - 'Yeah, I like the feel of it. This can be mine.' And that emotion can cause you to buy something you never would have bought if you hadn't touched...
...results were clear: those who touched the items reported statistically significant higher levels of perceived ownership. They were also willing to pay more to purchase the products. "If you don't want to spend more money, be careful what you touch," says Joann Peck, a marketing professor at the University of Wisconsin's business school and the study's other co-author. Peck happily describes herself as an expert in haptics, the science of touch; she has published six other papers on the subject. "Touching something gives you that little sense of control," she says, "and that alone can increase...
...whole thing has a lot of echoes,” said Allison, who is also a Kennedy School professor. “Harvey is universally regarded as a giant in this domain, so each of Harvey’s successors stand on his shoulders...
...Medvedev's personality was shaped under Putin's strong influence, and he worships Putin like a father figure, or at least like an older brother." - Valery Musin, Medvedev's former academic adviser and law professor at Leningrad State University (the Moscow Times...
...Gist: "This is a book about dismembered toes," Georgetown professor Peter Manseau writes by way of introduction. "But it is not a book about death." From Damascus to Jerusalem to Philadelphia (oddly, one of the relic capitals of the world), Manseau recounts his journey to find religious objects that have captivated the faithful for centuries and his encounters with modern pilgrims along the way. This includes a French mortician who analyzes the charred remains of Joan of Arc; a Sri Lankan tour guide who makes his living at the Temple of the Holy Tooth; a Syrian boy whose playground includes...