Word: print
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Dates: during 1990-1999
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...morning the name of the town on the road map you're reading seems unnecessarily small. Then you notice how microscopic the print on the medicine bottle has become. How the addresses in the phone book have become exasperatingly inscrutable. And how they're just not printing paperback novels very well anymore: the text seems like one big blur...
Traditionally, large-print books have been a sleepy area of publishing. But, according to the Lighthouse International, 17% of all people age 45 and older--about 13.5 million Americans--report some form of vision impairment. By the year 2010, when boomers will all have reached age 45, that total will increase to 20 million--a number that has not escaped publishing houses. "There's been a huge growth in the number of titles available," says Fred Olsen of Thorndike Press, the world's largest publisher of large-print books. "The number has probably doubled in the past five years...
...Four years in a row," said Harvard Coach Joe Walsh, the two-time Northeast Region Division I Coach of the Year. "I think the Ivy League could save some money and print the shirts right now--Harvard vs. Princeton for the championship, and just change the year each season...
...even better, "You should really print out every page after you write it," when the paper involved is a three-page response paper for a Literature and Arts B Core...
...multisyllabic "Fif-teen Min-utes" didn't stick with Harvard students and soon, most everyone called the magazine by its initials, F.M. This started to confuse the matter. "FM" smacked of radio journalism, not print. And pronounced quickly, these initials sound like shorthand for Afro-American Studies (Af-Am), "effeminate"(effeme) or "fuck them...