Word: print
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Dates: during 1990-1999
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...typical large-type reader. A retired farmer with macular degeneration, Ellickson goes to the library in Decorah, Iowa, twice a week to pick out his favorite westerns and adventure books. He never buys them. "It would cost a lot," says Ellickson, who often reads more than a dozen large-print books a week. Publisher Olsen says this is not unusual. "When you're on a fixed income, to pay for a one-time read is inefficient when you can go to the library. A lot of these people are voracious readers...
...several large commercial publishers are determined to change the habits of the large-type-reading public as it grows. This fall, Random House and HarperCollins are launching new divisions to capture the big-print audience. Says Michael Morrison, associate publisher of the HarperCollins adult trade division: "A lot of the reason there has not been an explosion in sales of large-print books in bookstores is that people don't even know they exist. Booksellers have traditionally shelved them in a section in the back of the store." But publishers intend to change that--by persuading booksellers to showcase these...
Drawing these readers out of the library and into the bookstore is also a goal at Random House. Christine McNamara, director of marketing for the large-print division, observes that "nobody has tried this before. No one has gone after the market this way." Random House plans to charge the same price for a large-type book as for its conventional-type counterpart--and use the same covers to minimize the perception that these books are different. Says McNamara: "They'll look just as sexy and glossy as the regular trade edition--just a little bit fatter...
Publishers are careful to cater to baby-boomer vanity. Nowhere is there a suggestion that large-print books are connected with getting older. Instead, publishers emphasize that people are reading large-print publications on treadmills, or relaxing with them after a long day on the computer, or using them to read in bed without their glasses. But with the graying of the baby boomers, large-print books are likely to become a mainstream, front-of-the-store--and no longer secret--habit...
...because they fear reprisals, described athletes routinely shoving, cursing and throwing rocks and bottles at Harris, Klebold and others. The school denies playing favorites, and jocks deny harassing anybody. The press, says Schulte, "believe anything these kids say. They tell you that the jocks picked on them, and you print it. It's ridiculous." Seven months ago, the sheriff's department warned the Jefferson County Board of Commissioners about growing violence in the Columbine area, including fighting by ganglike groups of athletes. School officials at the time called the report exaggerated...