Word: priciest
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Dates: during 1977-1977
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...more than a century, France's Perrier mineral water has been a familiar presence in Europe's toniest restaurants, glossiest spas and priciest specialty shops. The gaseous drink in the light green bottle-distinctively shaped like an Indian club-has somehow managed to retain an air of exclusivity even though Source Perrier has been for years the world's largest bottler of sparkling water; the company also owns such brands as Vichy and Contrexeville. Yet Perrier water has just about saturated the Western European market, and the rate of growth has been leveling...
...consumption world whose Gucci'd, Pucci'd denizens glide between Parke-Bernet (the t is not silent) and La Grenouille (the maitre d's name is Jean), send their children to the Dalton School, winter in St. Maarten or Gstaad, summer in the Hamptons, patronize the priciest boutiques but also thriftshop, and know exactly where to find the best buys in catered canapés, scuba lessons, English butlers, conversational Italian, take-out lasagna, abortions, exterminators, '76 Beaujolais, yachts, docks, clocks, stocks, rocks, lox and woks. Also rijsttafel, macramé and dog psychologists who make house...