Word: prices
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...gratis Terra chips, is testing a pay menu. The twin goal is to generate profits and customer satisfaction as Virgin America has done with its microbrews and freshly muddled mojitos. David Johnson, a mechanical engineer in San Francisco, recently paid $40 more for his Virgin ticket than the price a competitor would have charged him. "I would say I fly Virgin 50% for the food and 50% for the wi-fi and the atmosphere," says Johnson, who dropped $17 on a cross-country flight for a Black Star beer and a chicken tarragon wrap. (See 50 essential travel tips...
...failure to compete with its archrival, spent an unheard of $345 million on six players—one of whom was Cristiano Ronaldo, the 2008 Fédération Internationale de Football Association World Player of the Year. With such talent bought at such an exorbitant price, Real expected good results right away...
...open secret that many professors and administrators dislike shopping, but its demise would bring clear benefits to students as well. For example, the Coop would never be without a book you need because it would know exactly how many to order. In fact, the Coop’s prices are already so steep in part because they don’t know how many books they will be able to sell—so they insure their profit with a higher price...
...tough,” freshman attack Aisha Price said. “But we know we can do better...
...bummer that we couldn’t win, but overall we played a pretty good game,” Price concluded...