Word: premium
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...those minor swears," says Looney's supervisor, Melissa Caldwell, "because it's a way of tracking trends." The ETS, in the words of PTC executive director Tim Winter, logs "every incident of sexual content, violence, profanity, disrespect for authority and other negative content." The ETS analysts don't monitor premium channels, which is just as well, because an episode of Deadwood would presumably crash the system. The ETS is thoroughly indexed by theme--"Threesome," "Masturbation," "Obscene Gesture." With it, the group can detect patterns of sleaze and curses and spotlight advertisers who buy on naughty shows. It is a meticulously...
Housewives' suburban hotties, like Sex and the City's urban ones, are unabashed straight stereotypes: the frazzled mom, the girl next door, the spicy Latina, the uptight homemaker. But, notes Paul Colichman, co-founder and CEO of Here! TV, a gay and lesbian premium channel, "Gay men have always loved sexy, ultrafeminine, exaggerated women like Marilyn Monroe. The women in Desperate Housewives are caricatures and larger than life. That's why it works...
...years, students have trooped to Louie’s to buy $20 30-racks of Busch Light and 10 dollar six-packs of Dos Equis. The prices were outrageous, but the conventional argument was that Louie’s incredibly convenient location was worth a premium. Cost-benefit analysis always gave Louie’s the one-up. Recently, however, Louie’s even more astronomical prices and the presence of other, more compelling choices for beverage-buying have made beer runs to Louie’s impossible to justify...
...both sides the premium goal is U.S. support, and the tactical priority is to avoid being held responsible if the process breaks down, as the track record suggests it very well may. The best hope for success, in fact, may be the very exhaustion that has set in among both peoples after four years of bloodletting. Still, Secretary of State Condolleeza Rice?s absence from Tuesday?s talks signaled Washington?s own caution. Having been burned at Aqaba, this time the administration is going to cheer the parties on hold back on intervening directly to force the pace...
Investors in Gillette, headquartered in Boston, can't complain. Their shares were already up sharply over the past year, even before the 18% premium that P&G's bid provides. CEO James Kilts, for one, stands to make an estimated $123 million from selling his firm to P&G, based on last week's stock prices and options that will vest when the ink on the deal dries. Famed investor Warren Buffett has also scored big, reaping a paper profit of $567 million for Berkshire Hathaway, which owns 96 million Gillette shares. "It's a dream deal," he said...