Word: premium
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...Angels are soaring. Soon after buying the team, which was a surprise winner of the 2002 World Series but finished under .500 the next year, Moreno did the unthinkable for a sports owner: he lowered the cost of family-ticket packages and upper-deck seating, cut the price of premium draft beer from $8.50 to $6.75 and increased payroll to field a competitive team. The Angels have the 22nd lowest (out of 30) average-ticket price in baseball and the fourth highest payroll. Result: the team won a division title last season and drew a record 3.4 million fans...
...continually playing catch-up to XM, which has leapfrogged Sirius with its technology and consumer electronics and boasts its own compelling programming, including dozens of ad-free music channels, Major League Baseball games and, not to be outraunched, shock jocks Opie & Anthony and Playboy Radio (the latter for a premium over the standard $12.95 monthly...
...lightweight program is the deepest it has been in years, and seats on the top two varsity eights are at a premium...
...brighter brights, whiter whites, and have a nice day, O.K.? No other people in history have placed a greater premium on sheer, sunny perkiness than mid-20th century Americans. In the objects they buy and make, that post-Puritan inclination has been expressed by splurges of color. From the jazz age onward, pop culture has gone polychrome in a big way: color, brilliant and various, has been almost obligatory in all things, from clothing to kitchen appliances to automobiles to furniture. What was not cotton-candy pink was smile-button yellow; if not sunset orange, then avocado green. Black, however...
...Jerry's is getting fat on America's growing appetite for so-called super-premium ice cream, brands made with natural ingredients and plenty of butterfat. Häagen-Dazs, the ice cream that has the pseudo-Scandinavian name but is made in America by Pillsbury, pioneered the superpremium field and spawned such imitators as Frusen Glädjé from Dart & Kraft and Alpen Zauber, which is produced by a small Brooklyn company. Americans last year gobbled an estimated 66 million gal. of superpremium ice cream, up about 12% from...