Word: premium
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...Sailer estimates, based on conversations with peers, that one-third of those in his home state, Bavaria, only manage to crank out beer because they subsidize production costs with income from their real-estate holdings. He's managed to survive by repositioning Traunstein as a trendy regional "premium" brew, and by partnering with several tiny brew-pubs. For most German brewers, however, the rule seems to be get big or die. The problem begins with the fact that Germans, like most northern Europeans, are getting older and drinking less beer. "The average has dropped from 140 liters per person...
...shareholders. Those who have stood by Weill since he invested $6 million of his own money and gained control of consumer lender Commercial Credit in 1986 have earned about six times the market average, a stellar run that, until last year's string of scandals, produced the "Weill premium"--a higher share price relative to earnings for Weill's companies than for peer companies...
...That adds up to about $120,000 a year, which he supplements with $70,000 in contract work--spreading manure, baling hay--for nine other farms, allowing him to net $25,000 last year. While conventional-milk prices fluctuate wildly, the price of organic milk has held steady. The premium has been so steep for the past few years that more and more farmers, even some who once dismissed organic farming as a bunch of New Age nonsense, are changing their tune...
...vineyards typically offer an average of seven varietals ranging in price from $8.99 to $30, depending on the class of wine. But Raphael, one of the newer, snazzier wineries along Route 25, presses a higher-priced ultra-premium Merlot (about $40 a bottle). Here you'll find a tasting room and wine cellar inside a 28,000-sq.-ft. manse built in the style of an Italian monastery--a perfect place for big events...
...including a 1999 Merlot and a tasty raspberry dessert wine, can be sampled in a newly renovated room that features a rotating exhibit of works from Lynne's personal collection of contemporary art. A few miles down the road is Corey Creek Vineyards, also a Lynne property, which offers premium Chardonnay...