Word: pours
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When President Roosevelt dramatically "called to life ' the electrical generating equipment of Boulder Dam last fortnight by pressing a gold telegraph key in Washington, he actually started only one small generator for dam site use (TIME, Sept. 21). Next month, however, power will begin to pour into Los Angeles from the monster 115,000 h. p. turbines. Since this is 60-cycle current and since the city has been using 50-cycle current, some 100,000 electric clocks would run 20% fast on Boulder Dam power if left as they now are. Last week the city authorities opened municipal...
...professors brought forth vague plans, and even these did not agree. A Frenchman was fatuous, an American was reflective, an Englishman was optimistic, but it took a Chinaman to pour cold water on the whole project in a stream of heartless logic. While Dr. Etienne Gilson had the European's traditional and misplaced confidence in the American public, Professor Malinowski of London asserted sensibly that any such organization hopeful of success must be backed by force. Here is nothing new. There is no doubt today that a League of Nations with "horsepower" would enforce the peace its founders dreamed...
Selling cheap and advertising dear is the standard formula for making big money out of cigarets. The big Three-Camel, Chesterfield, Lucky Strike-wholesale for $6.10 per 1,000, of which $3 is Federal tax. Because they cannot afford to lose their mass markets they must pour many more millions into advertising than less popular brands. And because each of them sells upwards of 30 billion cigarets a year, they can afford...
...chorus until new Premier Leon Blum's Cabinet finally had to make rebuttal. To Deputy Gaston-Gérard's specific, constructive proposal that a cheapened 'tourist franc' be introduced, the Cabinet returned a flat "non" merely promised to spend a little more "pour encourager le tourisme...
...Think what a calamity it would be if the Hoover doctrine were in force!" In five days WPA placed 16,500 farmers on relief projects, made ready to handle another 58,500. The Resettlement Administration declared a one-year moratorium on some 30,000 rural rehabilitation loans, prepared to pour out $18,000,000 for crop loans and feed. With Secretary of Agriculture Wallace vacationing in Colorado, the AAA continued to amend its soil conservation program, permitting farmers to cut for forage soil-depleting crops hitherto condemned to be plowed under...