Word: pontiac
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Dates: during 2000-2009
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...year). "When we were launching Halo 2 , you'd spend half your meetings with brands educating them on the video-game business," says Chris Di Cesare, director of creative marketing at Microsoft. "People still thought, 'Ah, it's this thing for kids.' Now my partners are Pepsi, Burger King, Pontiac, Comcast. And it's not me selling them anymore." There's an opportunity, in other words, to decloak the Halo subculture, to turn it from invisible to visible...
...programs and threatening to file complaints or lawsuits if non-minorities weren't allowed into such programs. Earlier this year, the Justice Department forced Southern Illinois University to allow non-minorities and men access to graduate fellowships originally created for minorities and women and demanded the city government in Pontiac, Mich., end a program that required one of every three firefighters promoted to be a minority or a woman. And in Louisville and Seattle, white parents have filed suit against integration programs in those school districts that they say prevented their children from going to the school of their choice...
...first to invent this kind of wizardry. Cadillac, Lexus and Mercedes-Benz have made retractable hard-top models for several years. But VW's starts at just under $29,000 for the four-cylinder, 200 h.p. edition, far shy of luxury territory. The only comparable model is a Pontiac G6 convertible, though GM's machine lacks the elegance and precise handling...
...outings with friends, Susan and Sean checked in with each other by cell phone several times. But while awaiting his return, Susan dozed off. Just after 1 a.m., the phone startled her awake with the news every parent of a teen dreads. Her son had smashed her '98 Pontiac Grand Am and was in the hospital's trauma unit. Three of the boys in the car had been killed, the fourth injured. Sean, who had been drinking heavily at a party that night (reportedly as much as eight beers in an hour), served two years in juvenile lockup for driving...
...size SUVs, according to Art Spinella, president of CNW Marketing Research. Even before this year, higher gas prices had eroded that market. Only about 700,000 U.S. households are now in the market for full-size models. That's why automakers are switching to crossover vehicles like GM's Pontiac Torrent and Ford's Ecosport...