Word: pontiac
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Dates: during 1930-1939
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...upping the price of Plymouth $25 to $45, Dodge $45, Chrysler sixes $40 to $55, Chrysler airflows $100 to $130. DeSoto was left unchanged. Then Studebaker added $25 to its "Dictator" and "Commander," $50 to its "President." General Motors swung into line with increases of $20 to $30 on Pontiac and Chevrolet, $65 to $130 on Buick, $35 to $65 on Oldsmobile. Cadillac V-16s went up $300, La Salles $100. Hudsons went up $5 to $75, Graham-Paiges $50, except one model. A few independents left their prices unchanged, including Packard and Nash-and Henry Ford...
General Motors had 100,000 orders for Chevrolet alone; for Buick and Oldsmobile, 20,928; for Pontiac, 20,000. Even Cadillac reported deliveries 50% above last January. Other General Motors news of the week...
...Pontiac is not only the biggest selling straight eight in the U. S. but also the fourth in volume in all classes. It, too, had all GM improvements and slicker lines...
Chevrolet and Pontiac have a knee-action all their own-a lever arm acting on an enclosed coil spring. Chevrolet and Pontiac knee assemblies look like a huge shock absorber. In other GM models two yokes with an open coil spring between are used. Chevrolet is heavier, longer and more powerful this year...
...this growing ascendancy of the Big Three depended largely on the sale of more cheap cars, that was not the whole story. Cadillac and Lincoln, like other high priced cars, found their sales still shrinking, but in the middle and lower middle price brackets the big companies made progress. Pontiac and Oldsmobile as well as Chevrolet, Dodge and Chrysler as well as Plymouth, got a share, if a smaller one, of the comeback...