Word: pogoing
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Dates: during 2001-2001
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Savvy marketers know that before you can sell a new toy for kids you have to seduce the parents too. Since the world is full of folks over 30 with fond memories of pogoing till they dropped, it's about time someone reinvented this retro favorite. The new Airgo replaces the metal springs of classic pogo sticks with an air pump for a smoother, quieter ride. Of course, kids--and grownups too--may have to land on their fanny a few times before they get the hang...
...Cheng Fu Road. Chock-full of Korean restaurants, the area is also long on live music. While rock 'n' roll still rules the scene, Beijing's punks are trying to recreate the 1977 they never knew, with sweaty, muscled guitarists screaming unintelligible, over-amplified lyrics to an equally sweaty, pogo-ing audience. For hard rock at one of the city's most active venues, try Get Lucky, which has concerts every weekend featuring some of the Beijing underground's best and brashest. To find out who is performing, call (86-10) 6429-9109. Looking for punk acts? Head...
...Over at Pogo, short ads appear in the middle of the screen after each game, when people are ready for a break anyway. Not only did Pogo top Media Metrix's stickiness rankings this January, but it also broke into the top 100 sites for overall traffic...
...secret to our success is that we're not trying to create the latest, greatest, coolest thing," says Pogo CEO Erick Hackenburg. "One hundred million Americans play cards every day; 50 million play bingo. We've just paid attention to what people do." So go ahead, squander your time on that pricey PC playing virtual cribbage until 3 o'clock in the morning. After all, you're hardly the only one hooked on silly sites...