Word: pocketbooks
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...Stoeckel inspected the orange trees for canker and other diseases—“I just walked up and down the rows,” he says—didn’t really help his fitness. Nor did it help much of anything else, except maybe his pocketbook...
Nowhere is fear of commitment stronger than when it comes to fashion. With tastes changing faster than the seasons, keeping up with the latest trends can be taxing on both the psyche and the pocketbook. Following the success of Bag, Borrow or Steal, the online purveyor of premium handbags for rent, comes Wardrobe, which leases couture gowns straight off the runways. Neva Lindner, a stylist and former assistant to Katie Ford, offers the latest creations from designers like Dolce & Gabbana, Carolina Herrera and Behnaz Sarafpour in various sizes and at 15% of the retail price. Lindner's beautiful array...
...beef. Pet-food makers insist that there is a little of the gourmand in every dog and cat, and last year they spent $52.5 million to advertise their argument-more than 80% of it on television ... The basic pitch is always to an owner's heart, not to his pocketbook. 'People always feel they have neglected their pet,' says Morris Levinson, president of Associated Products ... 'To help solve the guilt feelings, people want to feed their pet better-like themselves.' 'Who knows what greatness lives in the heart of a dog? We do,' runs the TV commercial for General Foods...
...Many of the winning Democratic candidates, such as Brown, ran on a populist platform, emphasizing pocketbook issues like raising the minimum wage and attacking oil and drug companies. But even if economic populism did help elect many Democrats, will it necessarily sell in a presidential race? You might remember that a Democratic presidential candidate once spent the latter half of his campaign railing about the evils of powerful corporate interests and was widely criticized for it by many in his own party and lost. His name was Al Gore. And the Democrats can't even agree on the hero...
...Minimum Wage May Pay Off for Dems In six states where minimum wage initiatives are on the ballot, pocketbook politics could help swing the vote