Word: pocketbooks
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...other states to write to Anheuser-Busch complaining about a particular alcoholic energy drink called Spykes. That drink, which was sold in such risibly juvenile flavors as Hot Mango, Spicy Melons and Hot Chocolate, was clearly aimed at girls. (The small Spykes bottle could fit easily into a pocketbook.) Anheuser-Busch responded by removing Spykes from the market - although the industry says alcoholic energy drinks are not intended for those under 21 and that any marketing designed to appeal to legal drinkers in their early 20s has to look youthful...
...much to ask Taylor Francis to untie that Gordian knot, but he's trying his best. Francis says he'll make the pocketbook argument that China's astonishing levels of pollution are already damaging the country's bottom line. "There's an estimation that China's environmental problems are already costing their economy 10% of GDP a year," he says. "The economic costs are immense and they will only get bigger." That much is known in China, and although the country gets a deservedly bad rap for its pollution - all those Beijing Olympics jokes - the truth is that there...
...that one in three people surveyed also said they or their family had had serious trouble paying for health care over the past year. "Many people view health and the economy as separate issues," says Kaiser CEO Drew E. Altman. "But the cost of health care is a significant pocketbook issue for many families...
...Anyway, laws aren't enough. Carter tried confronting ranchers who didn't obey deforestation laws and nearly got killed; now his nonprofit is developing certification programs to reward eco-sensitive ranchers. "People see the forest as junk," he says. "If you want to save it, you better open your pocketbook. Plus, you might not get shot...
...Pocketbook issues loom large in Spaniards' minds as they prepare to vote amid gathering signs of an economic downturn. Unemployment reached 8.6% in January, the first quarterly rise since 2003. And though most of Zapatero's term was marked by continued economic expansion - begun under his Popular Party predecessor, José María Aznar - up to one-quarter of GDP growth over the past seven years has been linked to housing starts. The resulting housing glut stemmed above all from overconfidence about tourism and speculation on second-home purchases. But José García-Montalvo, an economics professor...