Word: pocketbooks
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Dates: during 1960-1969
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...garbage men had reason enough to rejoice. Their predominantly Negro union not only forced a form of recognition from the cotton capital; its 14-month pact with city hall also calls for some solid pocketbook gains, including grievance procedures, a system of mer it promotions and a 9% pay hike. Mayor Henry Loeb, who bitterly branded the strike illegal when it began ten weeks ago, even agreed to a dues checkoff; under a face-saving scheme, a credit union will collect the money for the sanitationmen's treasury...
...basic pitch is always to an owner's heart, not to his pocketbook. "People always feel they have neglected their pet," says Morris Levinson, president of Associated Products, which sells Rival. "To help solve the guilt feelings, they want to feed their pet better-like themselves." "Who knows what greatness lives in the heart of a dog? We do," runs the TV commercial for General Foods' Gaines Gravy Train. Purina notes in its advertising: "All you add is love...
...black animosity can breed an antidote to its own racial poison. In Chicago, where the white community dismissed Martin Luther King's 1966 civil rights crusade with a hatful of vapid promises, black pocketbook power has become an effective, constructive force. In less than two years, the Rev. Jesse Jackson, 26, a burly, apothegmatizing King lieutenant who praises the Lord and believes in the might of economics, has wrested work from ghetto businessmen for 3,000 of his flock and boosted South Side Negroes' annual income by $22 million...
Scott's triumph is Visitor from Forest Hills, a zany wedding tableau in which an irate father, pressed past mind and pocketbook, cannot budge his distraught daughter out of a locked bathroom to the altar. He threatens, he cajoles, he implores. He nearly breaks his arm ramming the door. He rends his cutaway till it looks like sackcloth and he looks like ashes. Scott's countenance of epic frustration is phenomenally funny: a middle-aged Lear confronted with a thankless offspring. The evening's master treat, a carnival of sight-and-sound gags, this skit shows...
...Administration understand that its intemperate and irresponsible policy has gone too far. If our elementary concepts of human decency merit us the bizarre label of idealists, then we must make the most of it. We must respond in the only way President Pusey seems to understand--in the pocketbook...