Word: pocketbooks
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Dates: during 1960-1969
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Rare Buyer. More than 20 such fairs are now held yearly, from London and Milan to Basel and Budapest. The fairs have become more a matter of pride than pocketbook for image-conscious European firms, many of which try to exhibit at all of them, fearing that failure to exhibit might start a rumor that a company was in trouble. On such a scale, exhibitions can be very expensive; German companies allot $375 million yearly to fairs, or about half as much as they spend on all advertising. Such smaller companies as porcelain makers or optical works may hope...
...Pension, Ah-ha!" On TV and at rallies, Caouette sticks to the stomach and the pocketbook. "When I'm up there," he says, "and I talk about the people in Montreal who had to dig in garbage pails for chicken last Christmas, I really feel their hunger. I feel their misery. I identify." He vaguely blames the "big interests," meaning the English-speaking people who rule Canada. "Have you ever heard of them lacking money to build a cannon? No. But family allowances, old-age pensions, money for the blind, ah-ha! That's another matter...
...eyed, squarejawed, caramel-centered American male resist a darling little five-year-old girl abandoned by her heartless father in the lobby of a gambling casino; abandoned without a Mr. Goodbar to her name, without so much as a nickel for a Nab in her pretty little purple plastic pocketbook; abandoned in a lobby without a Coke machine, without a drinking fountain, without even a television set-and only seven minutes left till Huckleberry Hound...
...held an "important job" in the Soviet agency that coordinates scientific research. The secret life of Oleg, the serial explained, revolved around his hopes of escaping to the West, "the alluring world where there is no honor, no fatherland, no moral duty; where everything is measured by the pocketbook...
...bears' calculations, however, could be upset by one unpredictable factor. The public's pocketbook is bulging with record savings. In the past, rising stock prices and the suggestion of easy profits have brought small investors back into the market. If that should happen within the next few weeks, the outlook for the market would be bullish indeed...