Word: plug
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Dates: during 1940-1940
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Gaston came into being year and a half ago when Chateau Martin's president, a onetime hosiery man named Martin Lefcort, decided that it would be a good idea to have a Frenchman plug his California wines. The notion was developed by Chateau Martin's advertising agent, Herman C. Morris, whose outfit whipped together a series of chats by a comic Frenchman, who, after a sip of Chateau Martin '39, uniformly wound up: "I go queek get my citizenship papers." This folderol, tried over a few stations, was so successful that Chateau Martin upped its spot announcement...
Last week, in the thick of these revelations, the Quartermaster Corps's Brigadier General Charles D. Hartman was relieved from duty. He was no scapegoat, said the War Department, but a man who was sick from overwork. Assigned to plug the holes in Army construction was the Corps of Engineers' Lieut. Colonel Brehon B. Somervell, who had done a standout job as New York City's WPA Administrator. Air Corps construction was snatched bodily away from the dusty, tape-bound Quartermaster Corps and handed over to the Engineers...
Though only 50% of the draftees actually sign up, this potential line-up was too much for the other club owners to bear. Before adjourning, they voted to plug the loophole in their draft rule: next year no club can sell or trade its first-or second-choice draftees until one playing year has elapsed, except by consent of the other nine league members...
...dizzy hats, Hedda is rated less inaccurate than most of the gossips, in a notoriously inaccurate field. An impetuous pourer-out, she seldom goes through a show without muffing words, mixing up names. Typical blunder last week was an item praising Jack Dempsey, which she gaffed into a plug for Jack Benny. Leaving the studio, she usually remarks, "Boy, I sure kicked that...
...every mechanically-minded Californian had heard of the terrific speed of the Doolings' doodlebugs. A Fresno real-estate man, Richard Hulse, was so fasciriated that he organized a miniature-auto racing club in his home town, got Manhattan Publisher Charles Penn to give the little buzz-buggies a plug in his national magazine, Model Craftsman. Within 60 days, 40 clubs sprang...