Word: ploy
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Dates: during 1990-1990
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...Horton ploy worked as well as it did because Michael Dukakis responded feebly. Determined to fight back this time, the Democrats began rhetorical carpet bombing a month ago. Virginia Governor Douglas Wilder sent Bush an open letter admonishing him to practice "moral leadership." The ideal of equal opportunity, Wilder said in a message that got wide attention, "is not a political football to be used by our President to appease the Jesse Helmses of this country." House majority leader Richard Gephardt, a possible candidate for the Democratic presidential nomination, placed the Republicans on "a new trail of racial resentment...
...spin. About 16 miles down the road, he rumbled into what was formerly West Berlin and headed down the fashionable Kurfurstendamm, hitting several cars -- though no people. As the soldier was attempting to return to his garrison, a Soviet sergeant stopped him with a distinctly low-tech ploy: he hopped onto the carrier and threw a blanket over the vehicle's windshield...
...page listing of 163 items, from red flannel cloth to oilcloth table covers, and mail order as we know it today was born. Fourteen years later, Sears, a Minnesota railroad-station agent, decided to mail a few $12 watches to his peers for $14 apiece. When the ploy worked, Sears hooked up with a Chicago watchmaker named A.C. Roebuck to establish a mail-order business. By 1927 Sears, Roebuck was mailing 75 million letters and catalogs...
...search for innovation, the networks this fall tried musical shows, with little success. In development for next year are several prime-time animated series (if nothing else, they will look different). Another attention-getting ploy: big stars. Burt Reynolds is back this fall in Evening Shade, and Farrah Fawcett, Ryan O'Neal and Jonathan Winters are among the stars who have shows being readied for mid-season. Most of all, say network programmers, they are looking for high-quality shows that audiences will tune in on no matter how stiff the competition. "We still have a Field of Dreams mentality...
Against Fordham, quarterback Adam Lazarre-White and Johnson executed the option to perfection, netting johnson 110 yards on the ground. Princeton no doubt will key on that ploy, and Harvard may have to start out blasting ballcarriers between the tackles...