Word: playbook
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Dates: during 1926-1926
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Newspaper circulation managers sit up late thinking out schemes to pique public curiosity. Lately, the New York Evening World calmly and cleverly ripped a page out of society's playbook, announced a $1,000 "treasure hunt." The Evening World's democratic clientele had heard about Edward of Wales' crawling on hands and knees through alleys in London's Limehouse district, accompanied by gorgeously dight female companions, nosing out clues to pots of gold. They had heard of young swells and sylphs of upper Park Ave. riding hilariously about Manhattan in limousines, sending their chauffeurs into Pierre's or Tiffany...