Word: playbook
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...don’t think I know anyone who works harder in terms of playbook and film preparation,” junior receiver Marco Iannuzzi said. “He definitely watches his DVDs...
...Juno in 2007, Slumdog Millionaire and The Wrestler in 2008 - and Precious now has the buzz of a sure-fire Oscar nominee, particularly given the Academy's decision this year to expand the Best Picture slate to 10 titles. The rollout of Precious seems to be following the familiar playbook: gaining momentum at three key festivals (Sundance, Cannes and Toronto) and looking to convert critical support into public intrigue and attendance when the movie hits theaters in November. (Read about why the Academy needs 10 nominees...
Another key--and another classic from the Coke playbook--has been keeping things cold. In India and China, tradition and a shortage of refrigeration mean that Coca-Cola is often drunk warm. In parts of China where cold drinks are traditionally considered unhealthy, it is even boiled and served with lemon or ginger. So coaxing consumers to drink cold Cokes--the company says 3C is ideal--was part of the estimated $400 million that was spent on sponsoring last year's Beijing Olympics and related advertising. As sales rebounded in India, bottlers added new technology, including superinsulated retail refrigerators...
...games. It’s fun being a part of that offense and that type of scoring mentality.”And without question, Keating represents the lynchpin of this suddenly dynamic attack. Yet the junior, ever humble about her recent stardom, credits her teammates and the playbook for her newfound success.“A lot of my goals have been completely generated by the good passing of players off the corners,” says Keating, who occupies the left tipper position on penalty corners. “Most teams typically guard the right side thinking that most...
Privately, Googlers will tell you that the Bing ads rankle. They describe them as misleading and unfair, painting a picture of Google that doesn't match reality. Maybe, but Microsoft - a company not previously known for its marketing savvy - is taking a page out of a 1960s Procter & Gamble playbook: create a problem consumers don't know they have, then solve it. Bing...