Word: plastics
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...Force's smallest fighter. But its standard, 160-hp engine was not powerful enough to do spins and loops in the thin Rocky Mountain air over the mile-high academy. So a 7.7-liter, 260-hp engine was crammed into the 25-ft.-long plastic fuselage. With its enhanced power, the two-seat T-3 can fly 200 m.p.h. and make gut-wrenching turns in which the crew endures up to six times the force of gravity...
Michael set off down the mountain with the camera and the small, soft plastic football. The run was about 150 ft. wide at the top and well-groomed but quickly narrowed as the trees closed in on either side. After the first goal Michael handed the camera off to a friend. "He skis off, he turns around to get a pass, he slams into a tree head first, he falls down unconscious," reports Hay, who says he was a few feet away. He heard someone say into a walkie-talkie, "Max, Max, it's an emergency! Ski patrol, ski patrol...
...selling its Universal credit-card business to Citibank. AT&T's no-annual-fee entry into the credit-card game in 1990 made this industry universally ugly, particularly for Amex. With free Visa and MasterCard bank cards bulging their wallets, consumers were increasingly leaving home without American Express plastic. Instead of paying membership fees for cards that many merchants refused to honor--since American Express took a heavy bite out of purchases--more than 2 million Amex holders cut up their cards in the early 1990s. "We were in fairly sharp decline," says Kenneth Chenault, American Express's president...
...longer. While poor profits have chased AT&T and others from their plastic perches, American Express is soaring. Shoppers today are gladly flashing Amex cards for everything from gasoline to groceries to trips to China. The card was so hot in 1997 that American Express reversed a decade-long slide in its share of the U.S. card market. With a slew of new consumer cards to go with its traditional strength in corporate plastic, American Express raised its share of the $469 billion general purpose card volume in the first half of 1997 from 18.3% to 18.9%--as Visa...
...drive to boost foreign business from 30% of the company's total to 50% within a decade. Such banks as Britain's NatWest and France's Credit Lyonnais now put their names on American Express cards. As a result, Golub says, the number of merchants that accept American Express plastic outside the U.S. "is coming up rapidly." That means the card will be even less exclusive than ever, but Amex has learned that it no longer pays to thumb its nose at the masses...