Word: plastic
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...dealers in pious objects. In Lourdes, a Pyrenees town of only 16,000 inhabitants but more than 600 hotels, some 580 of the total 710 businesses deal solely in these gimmicky souvenirs of St. Bernadette Soubirous. Samples: neckties that glow at night with Bernadette's image, washable plastic Virgins in every size, corkscrews in the shape of Bernadette adoring the Virgin, fountain pens with peep-show Virgins in place of the usual naked woman, three-minute hourglasses embossed with Bernadette telling the Virgin how to time eggs...
...Even the waters that flow from taps in the Grotto are exploited. "Go drink at the fountain and there wash yourself," Bernadette is said to have admonished after reporting that the Virgin had appeared to her in the Grotto. Merchants have not forgotten a word of it: they sell plastic bottles artfully shaped like Bernadette or the Virgin for carrying off the water, Bernadette-imprinted soap for washing in it. Other "water" items: perfume, throat lozenges, cakes and candy advertised as "made from water blessed by the Holy Father." One ad agency is talking of hiring an airplane to skywrite...
Bagged Martinis. Plastic bags for individual martinis have been developed by Minnesota Mining & Manufacturing Co. for several airlines. They figure to save up to 60 Ibs. of bottle weight per flight. Three Ms is now working on putting bourbon in its plastic Scotchpak, which left a slight taste in first experiments...
Replaceable Cells. Estimating that 96% of auto batteries have to be discarded while they still have one or more good cells, Aut-O-Cel Co. of Des Moines put on sale a replaceable, plastic-encased battery cell that can be assembled in 19 different battery sizes. When the battery goes bad, a garageman replaces the dead cell. Price: $7.47 per cell...
Pipe Patcher. A repair kit to plug holes in pipes, boilers, etc. was put on sale by Devcon Corp. of Danvers, Mass. Key material is a mixture of 80% steel and 20% plastic which sets under heat in 60 seconds or less. Holes up to ¼ in. in diameter can be repaired without turning off the pressure. A woven-glass-tape bandage is included for laminating a larger opening. Price...