Word: placido
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Dates: during 1960-1969
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Beniamino Placido, writer for II Mondo, emphasized the growth of Italy's communist party as both a cause and a result of the failure of the country's "so-called democratic parties" to put through effective plans for social change. Placido depicted the Italian communist party as a catch-all for protest votes from citizens with a wide variety of discontents. The Christian Democrats, Italy's largest party, is ineffective because "like a huge mass of jelly" it is always in danger of breaking when it moves in response to public pressure. The right-wing of the party evidences...
...brothers in Mexico City. "We'll go into it when I get back." They did, opening Latin America's first tienda de descuento in Mexico City. Today, having been paid the flattery of imitation by dozens of other Latin American stores, the pioneering Arango brothers-Jeronimo, 37, Placido, 32, and Manuel, 26-are Latin America's biggest discounters, with 1962 sales of $16.6 million. This week their Almacenes Aurrera, or Forward Stores, are opening a seventh store in Mexico City, and have set a May opening for their eighth and biggest, a $1,200,000 store...
Sales & Savings. Today only a handful of manufacturers refuse to let the Arangos discount their products, and the brothers concentrate on pushing well-known name brands. "We have to," says Placido. ''In underdeveloped countries, people are distrustful. They've been cheated too often.'' Because of lower salaries, cheaper construction costs and the absence of a need for warehousing (most of Mexico's distributors are right in Mexico City), the Arangos make a 5% profit on their operation, compared with an average 2% made by U.S. discounters. The brothers are aiming for 1963 sales...