Word: pitchman
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Dates: during 1990-1999
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...regarded this instant transformation from preacher to pitchman as tainted by a touch of hypocrisy. But now I realize that Evjue was simply a man ahead of his times. Far from violating the holiday spirit, the annual orgy of consumption we so often deplore is in fact a great gift we give to our way of life...
RECOVERING. DAVE THOMAS, 64, Wendy's founder and pitchman; from quadruple heart-bypass surgery following an apparent heart attack...
...charge is not without weight. Since the collapse of the U.S.S.R., Bubka has become the most successful pitchman to emerge from the wreckage of the Soviet sports machine, striking a fat endorsement deal with Nike that has made his face as familiar to Europeans as Bo Jackson's and Michael Jordan's are to Americans. Marketing savvy has served Bubka well, establishing him not only as a man of the world record, but also as a man of the world, who maintains for his family a pied-a-terre in Berlin, a condo in Monaco and an apartment...
Sitting in NeXT's offices in Redwood City, California, Jobs is slightly more subdued than the hyperenergetic--and, some would say, megalomaniacal--pitchman of old. "You have to work differently once you have a family," he says. (He lives with his wife and three children in a large house in Palo Alto.) "When I was in my 20s, I literally would work 18-hour days, seven days a week. You do that with a family, and you won't have a family for very long...
Same face, different race. The familiar, popular pitchman for STP, Pepsi and Goody's headache powders has thrown his trademark cowboy hat into the political ring--to pitch himself for North Carolina secretary of state. Ecstatic Republicans are hoping that Petty will whiz right into the job and help other G.O.P. candidates speed past Democrats into other top posts. Petty, who successfully underwent surgery for prostate cancer in 1995, is the founder of a conservative pac, a former Randolph County commissioner and a regular G.O.P. crowd pleaser. He intends to maintain his commercial plugs while running for the state office...