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...buyers. Now General Motors is turning to a leading Italian car stylist in hopes of developing a sporty new Cadillac that may fit in better with the division's sumptuous line-up of Fleetwoods, Coupe DeVilles and Eldorados (sticker prices: up to $35,000). Cadillac has asked Sergio Pininfarina, 57, to design a two-seat convertible, named the Callisto after one of Jupiter's moons. The car will debut...

Author: /time Magazine | Title: Flashy Wheels | 3/19/1984 | See Source »

...Pininfarina's styling has not been seen in an American auto since he designed the Ambassador and Healey models for the Nash Motor Co. in the early 1950s. His work is far more widely known to car buyers in Europe, where his firm regularly creates models for Fiat, Alfa Romeo and Peugeot. The Rolls-Royce Camargue (list price: $150,600) was designed by Pininfarina, who has also styled every Ferrari built since 1952. His 1946 Cisitalia coupe is the only car on permanent display in New York City's Museum of Modern Art. It was chosen...

Author: /time Magazine | Title: Flashy Wheels | 3/19/1984 | See Source »

Fiat had only two models in the U.S. anyway, the X1/9 and the flashy Spider 2000, assembled by Coachmakers Bertone and Pininfarina, respectively, but containing many Fiat parts, including the engine. Fiat will no longer sell those cars, although it will maintain its U.S. parts and service network for them as well as for the Strada, which it quietly stopped selling in the U.S. last year...

Author: /time Magazine | Title: Fiat Finito | 1/31/1983 | See Source »

Back to the Classics. Italians also pointed the way in safety, with two experimental cars: the PF Sigma, designed by the late Sergio Pininfarina, and the Secura, designed by the research branch of Quattroruote, the Italian auto magazine. Both cars have sliding doors that cannot spring open on impact, collapsible steering columns, heavily padded interiors, pop-out front and rear windows, and a body that sandwiches an extra-strong passenger compartment to absorb collision forces...

Author: /time Magazine | Title: Cars: Fast, Sporty & Expensive | 4/15/1966 | See Source »

Died. Battista Pininfarina, 70, Italy's virtuoso of automobile styling, famed for the sculptured elegance of his sports and grand touring cars, whose Turin plant turned out 75 mostly handcrafted auto bodies a day at prices ranging from $2,500 for a Fiat to $18,000 for a Ferrari, each stamped with the designer's genius for sweeping, uncluttered, unchromed lines, something that Detroit has come to admire in recent years; of liver disease; in Lausanne, Switzerland...

Author: /time Magazine | Title: Milestones: Apr. 15, 1966 | 4/15/1966 | See Source »

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