Word: pilot
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Dates: during 1970-1979
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...Freberg was a pioneer in sneak-it-to-'em inspiration. Commissioned by the United Presbyterian Church in 1963, Freberg turned out a series of low-key but catchy radio ads. Franciscan Friars Karl Holtsnider and Emery Tang of Los Angeles used a similar approach on TV with a pilot Mother's Day spot in 1966: the camera simply panned across the faces of mothers of many races and nations. Now the Franciscans have a 20-man staff and a $150,000 annual budget, funded by 3,000 fellow friars and affiliated laymen...