Word: photoplay
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Dates: during 1930-1930
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Last week Editor-elect Arthur H. Samuels journeyed to California to hear Publisher William Randolph Hearst's wishes for Smart Set's next transformation. Publisher Hearst has bought back Smart Set after a two-year interim in which James R. Quirk, owner of successful Photoplay, failed to popularize it as "the young women's magazine." From 1924 to 1928 Mr. Hearst put Smart Set through its "confession" phase. Now he thinks it might be made into a sophisticated smart-chart for women in and about Manhattan...
Reviews submitted in competition for the prize of $10 to be given for the best review of this photoplay must be handed in at the CRIMSON building by 5 o'clock Monday afternoon...