Word: phoenixed
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...desert ten miles south of Phoenix, Ariz., International Harvester Co. showed 600 distributors from the U.S. and 20 foreign countries its new line of equipment at work. In the roundup were 70 pieces of heavy machinery, 29 of them completely new. They were the latest evidence that machines for construction work and farms have become so specialized that there is a different one for almost every job. Star of the show was a new 200 h.p. diesel crawler tractor with torque converter, only tractor in the world that can turn with power on both tracks (price: $30,000). Equipped with...
Create Away from Pressures. At the Phoenix Theater on Manhattan's Second Avenue, a couple of miles below Times Square, an inventive musical play called The Golden Apple (TIME, March 22) is playing to full houses. The Phoenix, according to Founders Norris Houghton and T. Edward Hambleton, was organized last fall so that established show people could occasionally get away "from the frenzied tailoring process that must turn every undertaking into a 'smash hit.' " For its first production, Madam, Will You Walk, the Phoenix hired Broadway's Hume Cronyn and Jessica Tandy, paid them...
Take It Seriously. Other off-Broadway theaters scattered around lower Manhat tan and Greenwich Village are serving as useful a purpose as the Phoenix. Like summer-stock houses, they are the training ground for a vast number of young actors, artists and designers...
...Golden Apple (music by Jerome Moross; words by John Latouche) is a slightly offbeat musical, given a slightly off-Broadway production (by the new, knowledgeable lower Second Avenue Phoenix Theater-TIME, Dec. 14). All in all, it makes what's on-beat take a beating, and Broadway seem a little backward. The Golden Apple transports the Trojan War set, with considerable irreverence, to the U.S. around 1900-specifically, to a small town near Mt. Olympus, Wash. "Roughly the first half acts out the Iliad: Helen (Kay Ballard), the wife of a local dignitary, runs off with a drummer named...
...Tucson's music boom traces to the presence of the University of Arizona, with its active interest in music. Another big influence is the orchestra's Budapest-born conductor, Frederic Balazs, 35, who was engaged two seasons ago. Conductor Balazs has organized an exchange concert with Phoenix, children's concerts and a new civic chorus. He has already staged two large-scale choral works. Liszt's monumental Christus and Haydn's Creation. Best of all, Balazs sees to it that there is a modern American composition, e.g., Ulysses Kay's Horizons, on every program...