Word: phoenixed
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...rising among the ocotillos and greasewood. Thin asphalt ribbons stretch across the sand, linking black and white dots of clustered homes, blue bands of irrigation canals and rectangles of bright green new farms. From California's southern coastal ranges inland 375 miles to the central Arizona cities of Phoenix and Tucson, the searing desert, long a shunned part of the U.S.'s land surface, is filling up. Today, thousands of pioneers are moving in, claiming a brand-new empire in which to build new homes, farms, businesses and a whole new way of life...
...promote a cautious friendship with the great deserts of the Southwest. Springs and river water from the Colorado, Mojave,* Verde, Salt and Gila gave rise to settlements and small farming districts. Deep wells supported a slowly growing population, clustered along well-traveled desert highways in a few centers-Tucson, Phoenix, Las Vegas, Barstow. In the mountains, miners hammered away at sun-baked mineral vaults, and on the sandy desert floor men learned to irrigate and raise truck crops, cotton, dates and citrus trees...
Tucson is adding 1,000 to its population each month, Phoenix even more. Las Vegas' Clark County claims 80,000 permanent newcomers since 1940; Yuma, Ariz, more than 20,000. On California's Mojave Desert, population has soared 360% (from 32,000 to 147,000); one of its new cities, Ridgecrest, not even an entity in 1940, already counts 6,700 residents and is steadily climbing. The fertile Coachella Valley, north of California's Salton Sea, has doubled in population (from 16,000 to 32,000) since 1950, and Henderson, incorporated in 1953 twelve miles...
...steam plant and expanded manganese mine near Las Vegas, Molybdenum Corp. of America's new 50-million-ton "rare earth" mine at Mountain Pass, Calif., a $28 million Hughes guided-missile plant and a Douglas Aircraft experimentation plant at Tucson, industry" new plants at aviation, Phoenix, electronics and a and brand-new, "smokeless $120 million Magma Copper mine, mill smelter and town at San Manuel, Ariz., to mine the newest and biggest proved deposit of copper ore in the U.S. (see color pictures...
Fancy new all-year resorts, surrounded by high-priced desert estates, have risen in California's Apple Valley, along the 30-mile-long Salton Sea (239 feet below sea level) and at Arizona's Scottsdale and Paradise Valley near Phoenix. New housing subdivisions have mushroomed into the desert at Palmdale, Lancaster, Hesperia and Lucerne Valley in the Mojave, at Indio, Coachella and Twentynine Palms in the Colorado Desert, across the floor of the Las Vegas Valley and out for miles on all sides of Tucson and Phoenix...