Word: pepsi
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Dates: during 2000-2009
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...would think that as sellers of small pleasures, Coke and Pepsi would be poised to ride out this rough economy on similar waves. But Coke has turned in strong earnings lately while Pepsi has lagged. The divergence in performance stems less from an evolution of American tastes than from a gradual parting of strategic paths. The cola twins differ more and more in their nonbubbly portfolios...
...soda brands with water (Vitamin Water), juice (Odwalla) and other noncarbonated drinks, answering critics who lambasted the company for being a lightweight in the nonsoda segment of the beverage business. To keep up its momentum, Coke recently bought a 40% stake in Honest Tea, an organic-bottled-tea upstart. Pepsi, which owns Gatorade and Tropicana, was already well positioned, so it steadily ramped up its focus on snack foods. Its Frito-Lay division now accounts for 56% of Pepsi's annual retail sales. Over the past decade, that product diversity has helped Pepsi catch up to its rival. This year...
...Indeed, Japan is the world's speediest economy when it comes to bringing new products to market, according to a study of 31 nations published in the September/October issue of Marketing Science. (Norway was second, with the U.S. ranking sixth.) Even international brands target the insatiable Japanese market differently. Pepsi, for instance, has introduced Japan-only products such as Pepsi White (a cola and yogurt drink that's supposed to conjure up a white Christmas), Pepsi Max (a zero-calorie soda with a lemony zing) and Pepsi Ice Cucumber (a green-hued, summery concoction). Cheetos, meanwhile, has expanded its repertoire...
...albeit an unrepentant one: "There's a little more dignity in sharing a couple of cocktails, some caviar and a good cigar on a yacht with Katherine Hepburn and Nunnally Johnson than there is in washing down your sugar-free seventy-fifth birthday cake with a can of Diet Pepsi and a SpongeBob SquarePants hat askew on your head...
...many ways do you see different manifestations of the tai chi symbol?” He said the process got him thinking about the way images are connected—he started seeing similar motifs of the tai chi symbol from the flag of Mongolia to the Pepsi logo. Normally, students make a short three-minute film or podcast every week that relates to the book or readings discussed. Kuriyama said that while in his experience, students care very little about papers once they’ve been turned in—apart from their grade—his students...