Word: pepsi
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Dates: during 1990-1999
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...restaurant even if they have Pepsi, you ask for Coke. You associate that with being the product. When you associate with it being top hires, you just think Harvard," he says...
...Coke over Pepsi...
...Murphy says he believes that people "brand" Harvard just as he says people choose Coke over Pepsi although Pepsi wins in taste tests...
There are ways, however, in which Comitan is like life back home. I exercise daily at a gym; I eat Quaker Instant Oatmeal; I can have my photos developed in an hour; I can check my e-mail daily. American marketing is everywhere. Coca-Cola (a.k.a. "Coca") and Pepsi have made inroads to even the most remote towns--towns which still do not have running water. (I even visited a Mayan village where the bubbly has been incorporated into a sacred healing ceremony.) If you walk through Comitan in the late afternoon, you can hear the loud cheers...
...hopes for a successful life. There would be no opportunities for graduate school and no chance at a decent job after college; the only ladder that I would be climbing would be the one at the local A&P--to assist the customer in getting a 24-pack of Pepsi off the top shelf...