Word: pdas
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...outside products. But cracking the Japanese market has had deeper significance for the California-based company: with profit margins steadily shrinking in the personal-computer business, CEO John Sculley has set out to expand Apple's business into advanced consumer electronics like CD-ROM players and personal digital assistants (PDAs), far more powerful versions of the electronic pocket diaries developed by Japan's Casio and Sharp. Sculley believes Apple has a key advantage because it pioneered software that makes computers simple...