Word: parmalat
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Dates: during 1990-1999
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Italy's milk giant Parmalat also has cola on its mind. The company makes a boxed, ultra-heated milk, popular in Italy, that has a shelf life of up to six months. In the U.S. market, Parmalat has introduced boxed and fresh varieties and is spending $25 million on advertising in an effort to make itself "the Coca-Cola of milk...