Word: paperback
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Most publishers do not allow their books to come out in cheap paperback reprints until sales in hard covers have petered out. Last week they were beginning to wonder if they had been wrong. They noted that the deal by which Houghton Mifflin and Ballantine Books published Cameron Hawley's Executive Suite (TIME, Dec. 8) simultaneously in $3 hard-cover and 35? paperback editions seemed to be a solid success. Ballantine, which has sold 375,000 copies in soft covers, is getting ready to print at least 100,000 more, a big sale for a paperback. Houghton Mifflin...
...called soup opera, since the hero or heroine usually gets in the soup in the first chapter and doesn't get out till the last. Soup-opera books have a further important characteristic: after modest-sized editions in hard covers, they go quickly into huge editions in paperback-and become the reading of millions. The Birds and the Bees by James Aswell is a typical sample of the species...
Ever since paperback reprints began to flood the drugstores a decade ago, critics have solemnly speculated on what they would do to Literature. Would they spread a cloud of trash over the country? Or bring good reading to millions who rarely buy a book with hard covers...
...half the boys in the civilized world. For hot on the heels of North's bullet rode Ned Buntline, the famed dime novelist, all agog to plump Tall Bull's slayer into one of his thrillers. North, a simple soldier, refused to be blown up into a "paperback hero." "If you want a man to fill that bill," he told Buntline, "he's over there." He meant the "young giant with sleepy eyes and straw in his hair" who was soon to set the nation ablaze as "Buffalo Bill" Cody...
Died-John Munroe, 64, pioneer publisher (with his father) of paperback dime novels ("Fireside Library" series, Dare-devil Dick); after long illness; in Manhattan...