Word: paperback
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Dates: during 1950-1959
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OVID'S METAMORPHOSES (401 pp.)-freinstated by Rolfe Humphries-Indiana University ($3.95; paperback...
...most interesting fact in U.S. publishing today is that the paperbacks have become respectable. Cheap paperback reprints and originals have been published in the U.S. for more than a century without becoming a stable factor in the book business. But today, some of the smartest U.S. publishers privately concede that hard-cover books cost too much. They also know that there are far more potential readers than there are customers willing to pay current hard-cover prices. Result: alongside the diminishing flood of glossy-covered quarter dreadfuls is an increasing stream of serious paperbacks, including the finest books ever written...
What keeps authors in business is the income from book clubs, paperback re-printers, magazines and newspapers (for serialization), Hollywood, radio, TV and Broadway. These revenues now account for more than half of most writers' incomes. But some of the biggest book clubs have lost members. Although the Book-of-the-Month Club actually claims a membership increase, its guaranteed payment to publishers-of which authors get about one-half-is now down to $40,000; it was once reported as high...
...University Press will enter the paperback book business this month, with the publication of "The Fifth Amendment Today," by Dean Erwin N. Griswold, Lang dell Professor...
OBLOMOV (485 pp.)-Ivan Goncharov-Penguin (paperback...