Word: paperback
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Dates: during 1950-1959
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...maneuvers her father's two mistresses to meet her own needs and causes the suicide of one, quickly became France's biggest bestseller (450,000 copies). Translated into 14 languages, it won the Prix des Critiques, touched off a sizzling French literary controversy and, in one U.S. paperback edition alone, sold an astonishing 1,000,000 copies in one month...
Also left behind, but then unpublished, was his last work, a translation of still another of the world's great books. The Great Dialogues of Plato have now been made available to U.S. readers in a paperback edition, tailored neatly for the pocket as well as the pocketbook. Classicists may continue to give their allegiance to the translation of Greek Scholar Benjamin Jowett (1817-93), but the plain reader will find that Rouse has given him a great legacy of philosophy in language that hews to simple clarity...
...OCTOBER COUNTRY (306 pp.)-Ray Bradbury-Ballantine Books ($3.50; paperback...
Such inexpensive pocket books have made and lost huge sums for the book industry. Cheaply printed and available in large quantities, the paperback may well be the solution to the problem of rising publishing and distributing costs. But paperbacks must be printed and sold in great numbers to be profitable, and unforseen distribution difficulties have already destroyed the plans of more than one publisher...
...Paperback Bonanza...