Word: outfitting
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Dates: during 1940-1940
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...year and a half ago when Chateau Martin's president, a onetime hosiery man named Martin Lefcort, decided that it would be a good idea to have a Frenchman plug his California wines. The notion was developed by Chateau Martin's advertising agent, Herman C. Morris, whose outfit whipped together a series of chats by a comic Frenchman, who, after a sip of Chateau Martin '39, uniformly wound up: "I go queek get my citizenship papers." This folderol, tried over a few stations, was so successful that Chateau Martin upped its spot announcement budget from...
Albert L. Reeves of Weld Hall and Worcester will captain the Freshman hockey team in its first outside tilt this afternoon when it meets a strong St. Paul's School outfit at three o'clock in Madison Square Garden, New York...
...vacation wrestling season was brought to a thrilling conclusion Saturday, when both the Varsity and Freshman teams soundly trounced their Tufts rivals at Medford. The Varsity outfit piled up a total of 33 points against the Jumbo's 3, by defeating their opponents in every bout but one, while the Yardlings surprised everybody by crashing through with a 28 to 10 victory...
...bands, just as much as possible. By this I don't mean excluding name bands--the more we have of them the better, as shown last night by Vaughn Monroe. My point is this: if a house has a choice between Stan Brown or Russ Randolph and some local outfit--why not give the home boys a break...
...bands are easily as good, and in most cases better, than almost all the dance orchestras in the Boston area. For smaller dances and parties these bands are easily cut into units. Stan Brown has played many local jobs with small bands, trumpeter Johnny Harlow has led his own outfit, and Tenorman Gene Burgstaller (easily the best jazz musician in the college) can supply anything from a trio...