Word: one
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Dates: during 1950-1959
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...challenge from the world is plain, and so is the solution. "If one thing is clear," says Standard Oil (N.J.) Chairman Eugene Holman. "it is that we cannot go back. Weary slogans, old patterns of thought will not be too useful in the 1960s." As Holman and many another U.S. businessman knows, the growth of the U.S. was not accomplished by old patterns of thought. It was accomplished by new ideas and experimentation, by resourcefulness and eagerness...
...ravaged port city of Rouen has new docks, new bridges, new housing developments for 60,000 workers, who labor in refineries, operating with three times their prewar capacity, and in new plastics and textile plants. To the south, the land opposite Venice's drowsy lagoon has emerged as one of Italy's top four industrial centers, producing more than 90% of the nation's aluminum; at Anzio, south of Rome, the greatest excitement since the Allied landing is Colgate-Palmolive's new $10 million soap and cosmetics plant, turning out 120 different items on a semi...
Monuments & Managers. The monuments are all the more impressive because they are new. One of the secrets of Europe's success is that the war forced the Europeans to build a new production base and incorporate the latest U.S. advances. West Germany's Daimler-Benz had to rebuild almost from scratch, estimates that 80%-90% of its mammoth complex (1959 production: better than 260,000 units) is new since World War II. France's booming aluminum industry boasts that its technology is second to none. Italy's Pirelli tire and rubber company claims the same...
...One for All. As a result of its economic strength, many a European nation felt confident enough to lower some of its trade barriers and chop away red tape. The Common Market (West Germany, France, Italy, The Netherlands, Belgium and Luxembourg) in its first year was such a resounding success that Britain, Portugal, Switzerland, Austria, Norway, Sweden and Denmark formed their own Outer Seven trading area to enjoy the benefits of mass markets and freer trade. Said a Common Market official in Brussels: "At the start, the politicians were for European unity, and the businessmen were very skeptical...
...Slocks. "The poor working class no longer exists in England today," says Donald Tyerman, editor of London's Economist. The so-called proletariat that was the bulwark of socialism and Communism is giving way to an immensely enlarged middle class, intent on acquiring all the trappings of affluence. One excellent measure is autos. U.S. Businessman Arthur Watson, boss of IBM World Trade Corp., found the change astounding. Eleven years ago the manager of IBM's big plant at Essonnes, France asked Watson for permission to build a shed to house the workers' bicycles; two years later...