Word: olofson
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...profit parent company, announced last week that it would team with the India Today Group, a media conglomerate, on the South Asian venture. The South Asian monthly will contain close to the same content as the U.S. edition but will run regional advertising, according to HBR spokeswoman Cathy Olofson. The debut of HBR South Asia is slated for Oct. 16, with a kick-off event in Mumbai featuring several CEOs of top Indian companies. The South Asia edition joins HBR versions printed in China, Germany, Hungary, Japan, Poland, Russia, Spain, and Taiwan—as well as Spanish- and Portuguese...
...campaign is the largest HBS has ever embarked on, said Kathy Olofson, the magazine's communications manager...