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...ambivalent. Setting a deadline "creates a sense of scarcity for a major event that you have to see," says Harry Medved, a spokesman for the movie-ticketing website Fandango.com. "That's exciting for people." A marketing exec from a rival studio acknowledges the success but sniffs, "It's that old Vegas-concert, Disney-movie hypo-o-meter trick." The exec adds, "If sales go well and there's demand, then they suddenly find a way to extend the engagement." So, yes, there may be more "It" to This Is It. (See TIME's complete Michael Jackson coverage...

Author: /time Magazine | Title: Marketing This Is It: How Sony Created a Global Event | 10/27/2009 | See Source »

...tell which lining you've got? Peer inside your bottle. If it's a shiny coppery-bronze, it's the old, BPA-infused liner. If it's a pale matte yellow, you've got the EcoCare liner, a new powder-based, co-polyester, water-based liner that SIGG says is 100% BPA- and phthalate-free...

Author: /time Magazine | Title: How Green Is Your SIGG Water Bottle? | 10/27/2009 | See Source »

...time. Clearly, he’s too cool for school, he’s anti-establishment, he has nothing to do with those saccharin-sweet DJs who clog up the airways—because he’s a recording and doesn’t waste your time with old-fashioned niceties...

Author: By Molly M. Strauss | Title: Hey Mr. DJ | 10/27/2009 | See Source »

...road. He knows the mud-colored water could be contaminated with a potentially deadly rat-borne disease that is still threatening communities in and around Manila a month after tropical storm Ketsana hit the Philippines' capital. "I saw the warnings on TV," says the lanky 19-year-old, watching pedestrians wade through the knee-high water covering part of a road in the capital's Pasig district, one of the worst flood-hit areas...

Author: /time Magazine | Title: Manila, After the Floods, Battles 'Rat Fever' | 10/26/2009 | See Source »

...flooded areas, the specter of swarms of rats on the loose after being flushed from their lairs by storm waters is obviously still alarming. "We told our children not to go in the water and we check them every day for cuts," said Nerio Taculod, a 45 year-old father of five and a member of the security detail of Pasig's mayor. "The people here now know about leptospirosis, but many have no money to buy protective clothing like rubber boots, but we're taking no chances...

Author: /time Magazine | Title: Manila, After the Floods, Battles 'Rat Fever' | 10/26/2009 | See Source »

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